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Organisation: designgruppe koop
Name: Andreas Koop
E-Mail: info@designgruppe-koop.de
Category: Social affairs

Name of Project: Exhibition: »Food in Franconia«

Description of Project: What was the challenge? The origin was a planned touring exhibition for the opening event for the »Day of Franconia« – Franconia, which are three administrative districts in Bavaria. It should revolve around food, historically, architecturally, technically, socially ... What was the solution? ... and was supplemented from us by many interactive elements. Questions on the exhibition walls encourages the visitors to participate: »Beer or wine?« Simply crown corks or corks will be placed in the respective glass tube. »Lots of meat or vegan?« Put a wooden fork in the plate that matches meat consumption ... Words on pot flaps completing sayings from the kitchen field ... All this easily transportable, modular and with minimal budget. The »House of Cards« plug-in system from Eames (20:1 scaled) was the solution. The individual elements were produced in huge size, smaller ones as children’s station ... The material – untreated printed plywood – is lightweight, cost-effective with a natural friendly look. The whole exhibition could be distributed with little effort from one exhibiton site to the next. And in each city the museum or exhibition space arranges the units according to their needs. More and more printed things completed the exhibition: a cookbook with stickers for customizing, a bag, beer lids ... What was the effect? A cost-effective but striking exhibition! Playful, surprising and well-thought-out with an unmistakable character. Visitors are proud of their Franconian homeland!

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