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Organisation:
Name: Rob Waller
E-Mail: rob_waller@mac.com
Category: Corporate design and communications

Name of Project: Visual contracts for Shell

Description of Project: Traditional contracts are written in legal jargon and hard to understand. So negotiation takes longer than it should, and no one except the lawyers understand what’s in them. Shell are pioneering a new approach to contracting, in which the speed of negotiating a deal is a key differentiator. Clear, user-centric contracts are a key part of this. Our solution creates a shift in genre: we turned a legal document into a user guide. This means making it easy to skim read, and to see the question which each clause is answering. The information architecture prioritises action-oriented information, with any purely legal clauses relegated to the back of the document. The simplified contract has halved the negotiation time for a typical contract, because less time is spent trying to agree what the document says. Shell is now rolling out the design across all similar contracts.

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