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Organisation: UNIDCOM/IADE
Name: Carlos Rosa and Maria Diaz
E-Mail: carlos.rosa@universidadeeuropeia.pt
Category: Research

Name of Project: Pictography in Motion

Description of Project: Based on theoretical concepts, case studies and the results of field research that included interviews, surveys and focus groups, we developed and tested speculative propositions for adding motion to thirteen AIGA system pictograms. After the modification of the pictograms we collected data through interviews and focus groups with designers and non-designers. We witnessed with this research that moving pictographs are better to decode, when compared with static pictographs. Next step: apply this findings to real projects.

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