The IIID Award celebrating our best work

The IIID Award is a great celebration of what information designers contribute to society. They apply creativity and design thinking to solve complex communication problems, and to improve every aspect of human life.

When we travel, information designers help us find the way. When we buy things, they help us to make informed choices. When we pay tax or claim benefits from government, they explain our rights and responsibilities and make the process run smoothly. They reveal what data means, they help us find information quickly, and they explain how complex systems work. Information designers help us understand health and healthcare systems, and how our pension works. And more.

In spite of all this, most people know too little about information design. The IIID Award seeks to put that right by showing off our best work, and I look forward to seeing the 2020 entries and prizewinners.

Rob Waller
President, IIID

What does IIID mean by "information design"?

Information design aims at transforming data into high-quality information. The idX project made us aware that high-quality information must serve a purpose. We condensed our insights to IIID's tag line: Data transformed into high-quality information empower people to attain goals. Thus IIID should welcome submissions ranging from visualizations that help people understand undisputed facts, situations and processes for whatever imaginable purposes to information and information systems facilitating understanding as well as enabling goal oriented action.

Referring to the last of the listed evaluation criteria "Attractiveness and elegance of the designed information" shouldn't information designers restrict themselves to design well understandable and easily applicable information irrespective of its appeal and aesthetic value? Would the latter be really needed to empower people to attain goals?
I may quote David Hume from his undisputed A Treatise of Human Nature, first published 1739/40: "Reason is, and ought only to be the slave of the passions". Thus, let's not forget about passions, which perhaps manifest themselves best through attractiveness and elegance.

DI Peter Simlinger, Director, IIID

The IIIDaward at a glance

The international award dedicated only to information design

submission deadline until 18 March 2020

fees: students-30 Euro, IIID-Members-80 Euro, Professionals 120 Euro

31 March 2020: shortlist and winners will be announced